Many business owners have considered whether or not to introduce corporate clothing to their companies. If you have thought about doing this, you may have considered some of the potential benefits. But if you still need convincing, you may want to add the following to your list.
A Feeling of Unity
Having staff clothing can promote a feeling of unity, both among your employees and with your customers. Staff that are dressed in company clothing provides a feeling of continuity to clients. If your business is a retail store, for example, your customers will be able easily to identify your employees, which can ultimately make it easier for them to find what they need.
If your business has several departments, outfitting each department in different colours can not only promote unity within departments, but also project organisation and professionalism to customers, suppliers and the like. It can also promote loyalty amongst your employees.
For the part of your staff, having company clothing means they no longer have to fuss over what they will wear to work, which can save them a lot of time getting ready in the morning. More time can translate into things like more sleep and more time with family, which can all help to increase morale. As well, when everyone is dressed in similar clothing, less concentration is placed on what employees are wearing, and more focus can be placed on the various tasks at hand.
When all employees are wearing the same clothing, you can always be sure they are wearing the correct as well as the safest clothing for the jobs they perform. For example, electrician companies may require their employees to wear flame-retardant and spark-proof clothing. Employees who spend a lot of time outside will be safer in clothing that is highly visible in all types of light and weather.
A Serious Competitor
Staff clothing also communicates to your competition that you are a serious contender. The professional image that corporate clothing presents tells others that your work is important to you. In fact, it may even serve to attract the attention of employees working in competitor companies!
Staff clothing can make your company very easy for customers to identify and remember you. Sticking with a particular colour or brand of clothing is all it takes to cement your business in the minds of your potential customers.
How your employees perceive you and your company is absolutely critical to your success. If they feel they have to look a certain way to obtain the rewards they want, this could put other employees who cannot afford to do this at a disadvantage. Having staff clothing eliminates the perception that employees have to invest a lot of money in order to be considered worthy of praise, and puts everyone on the same level playing field.
Increased Brand Awareness
By subtly designing your clothing to include your logo or company colours, you can tap into an often-ignored but highly effective advertising resource. Indeed, by not only dressing your employees in similar clothing, but branding that clothing, your company can be passively advertised around the clock to potentially thousands of people a day.
Purchasing staff clothing can seem like a daunting task. However, when you realise how many fashionable options there are for your staff, it can become incredibly easy to choose the right combination of work wear. Not only can doing this eliminate many of the issues associated with work wear, but it can also ensure the sustained profitability of your business.